JOOP Wow is a Chypre Floral fragrance for women. Wow! for Women was launched in 2018. The nose behind this fragrance is Fabrice Pellegrin.
Top notes: Rose, Raspberry and Rhubarb.
Middle notes: Red Rose and Peony.
Base notes: Patchouli, Cetalox and White Musk.
In the summer of 2018 Joop! Launches the female version of Wow fragrance! from 2017. Wow! for Women retains the "sophisticated DNA" of the original, while introducing "chic and refined" notes of a new, feminine composition.
Perfumer Fabrice Pellegrin had the task to create a "distinctive, unexpected and bold fragrance".
Top notes: Wild raspberry, Rose infusion
Heart: Red rose absolute, Peony
Base: White musk, Patchouli, Cetalox
Wow! is made with a femme fatale woman in mind; some of her attributes are listed as enchanting, seductive and alluring, with self-confidence and liberation of spirit, according to Joop’s new press release and the new campaign featuring actress and model Mill Jovovich, who earned her badass image in the movies like Resident Evil. The video campaign also featuring a white panther is shot by French director Olivier Dahan and the photographer is Vincent Peters.
Joop! Wow! for Women comes in a bottle of identical shape as the masculine edition, colored in deep burgundy, as a 40, 60 and 100 ml Eau de Toilette.